DV360 (Display & Video 360) Mastery Course – Complete Programmatic Advertising Training
About Course
Become a Certified DV360 Professional
Display & Video 360 (DV360) is Google’s enterprise-level demand-side platform (DSP) used by leading brands and agencies worldwide to manage large-scale digital advertising campaigns across Display, Video, Audio, Native, Connected TV (CTV), and Digital Out-of-Home (DOOH).
This comprehensive course is designed for students, digital marketers, agencies, media buyers, freelancers, and working professionals who want to build expertise in programmatic advertising.
Unlike theoretical courses, this program focuses heavily on practical implementation, campaign creation, optimization strategies, audience targeting, reporting, and industry workflows.
Throughout the course, you’ll learn how media agencies plan campaigns, create insertion orders, configure line items, optimize performance, analyze reports, and scale advertising campaigns using Google Display & Video 360.
What You’ll Learn
✔ Introduction to Programmatic Advertising
✔ Understanding Google’s Marketing Platform
✔ Complete DV360 Interface
✔ Advertiser Setup
✔ Campaign Creation
✔ Insertion Orders
✔ Line Items
✔ Audience Targeting
✔ Geographic Targeting
✔ Device Targeting
✔ Browser Targeting
✔ Frequency Capping
✔ Budget Allocation
✔ Bidding Strategies
✔ Creative Management
✔ Floodlight Activities
✔ Conversion Tracking
✔ Audience Lists
✔ YouTube Campaigns
✔ Display Campaigns
✔ Native Advertising
✔ Connected TV Advertising
✔ Marketplace Deals
✔ Open Auction
✔ Private Marketplace (PMP)
✔ Preferred Deals
✔ Programmatic Guaranteed
✔ Reporting Dashboard
✔ Campaign Optimization
✔ Brand Safety
✔ Viewability
✔ Fraud Prevention
✔ Performance Analysis
✔ Real Agency Workflow
Course Curriculum
Module 1 – Introduction to Digital Advertising
- Evolution of Digital Advertising
- Media Buying
- Traditional vs Programmatic
- Digital Advertising Ecosystem
Module 2 – Programmatic Advertising Fundamentals
- What is Programmatic Advertising?
- DSP
- SSP
- Ad Exchange
- Publishers
- Advertisers
- Real Time Bidding (RTB)
Module 3 – Google Marketing Platform
- Overview
- Products
- Integration
- Campaign Manager 360
- Search Ads 360
- Display & Video 360
- Google Analytics Integration
Module 4 – DV360 Interface
- Navigation
- Dashboard
- Advertiser Setup
- Partners
- Campaign Structure
Module 5 – Campaign Planning
- Marketing Objectives
- KPIs
- Audience Research
- Budget Planning
- Funnel Strategy
Module 6 – Campaign Creation
- Creating Advertisers
- Campaign Setup
- Insertion Orders
- Line Items
- Naming Conventions
Module 7 – Audience Targeting
- Demographics
- Interests
- Affinity
- In-market
- Custom Audiences
- First Party Data
- Third Party Data
- Remarketing
Module 8 – Inventory & Deals
- Open Auction
- Private Marketplace
- Preferred Deals
- Programmatic Guaranteed
Module 9 – Creative Management
- Uploading Creatives
- HTML5
- Display Ads
- Video Ads
- Native Ads
- Responsive Creatives
Module 10 – Video & YouTube Advertising
- YouTube Campaigns
- Skippable Ads
- Non-skippable Ads
- Bumper Ads
- Video Discovery Ads
Module 11 – Measurement & Tracking
- Floodlight
- Conversion Tracking
- Attribution
- Reporting
- Analytics
Module 12 – Campaign Optimization
- Performance Metrics
- Bid Optimization
- Budget Optimization
- Audience Optimization
- Creative Optimization
Module 13 – Industry Case Studies
- Lead Generation
- E-commerce
- Brand Awareness
- App Promotion
- B2B Campaigns
Module 14 – Live Project
Create a complete DV360 campaign from scratch including:
- Campaign Planning
- Budget Allocation
- Audience Selection
- Creative Upload
- Campaign Launch
- Reporting
- Optimization
Requirements
- Basic computer knowledge
- Internet connection
- Gmail Account
- Passion to learn Digital Marketing
No prior DV360 experience is required.
Who This Course Is For
- Students
- Digital Marketing Professionals
- Marketing Executives
- Media Buyers
- Performance Marketers
- Freelancers
- Agency Employees
- Business Owners
- Entrepreneurs
- Anyone interested in Programmatic Advertising
Career Opportunities
After completing this course, you can apply for roles such as:
- DV360 Specialist
- Programmatic Media Buyer
- Media Planner
- Campaign Manager
- Digital Marketing Executive
- Performance Marketing Executive
- Programmatic Analyst
- Advertising Operations Specialist
- Google Marketing Platform Executive
Course Features
- 100% Practical Training
- Live Campaign Demonstrations
- Industry Case Studies
- Downloadable Resources
- Assignments
- Quizzes
- Lifetime Access
- Course Completion Certificate
- Placement Assistance
- Interview Preparation
- Resume Guidance
Course Content
Day 1
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DAY 1
01:59:49
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